Jenny Bell | Ethical Copywriter
Freelance Content Writer and Copywriter for Ethical & Sustainable Brands
Alright, let’s settle this once and for all: what’s the deal with copywriting and content writing? Are they the same thing? And whats with the picture of sandwich making? If you’ve ever scratched your head wondering which one you need (the writing, not the sandwiches)—or if you just want to sound extra smart at your… Continue reading Copywriting vs. Content Writing: What’s the Difference?
What is ethical copywriting? Forget dodgy marketing tactics, ethical copywriting is all about honesty, transparency and considering the broader impact of brand messaging...
Better briefs lead to better copywriting. But what if you don't have one, or you kind of have one, but it's a bit, er, brief! No need to worry. The first thing I'll do when you hire me as your copywriter is work with you, the client, to create a clear, detailed brief. This is… Continue reading Importance of the Client Brief
Copywriting is writing with a purpose. Sounds simple enough, right? But behind that short definition lies a world of creativity, psychology, and strategy. Copywriting is about more than stringing sentences together; it’s about shaping words that connect with the reader and inspire them to take action. If you’re a business, the right words can attract… Continue reading What is Copywriting?
Jenny Bell | Ethical Copywriter 