What is Copywriting?

Copywriting is writing with a purpose.

It’s written content that aims to connect with the reader and inspire them to take a particular action. If you’re a business then the right words will help you to find more clients or customers. If you’re a charity or campaigning organisation, the right words will help you to spread your message and inspire your supporters to take action.

Why Hire a Copywriter?

Copywriters use words to build bridges.

They often sift through tons of information to produce simple and compact content that’s engaging and relevant to your audience.

Whether you’re creating a social media campaign, a website for your new project or a press release for your business, it’s essential to have clear, concise copy that gets your reader’s attention, builds trust and inspires them to connect.

Creating and maintaining content is a time-consuming process and you might find that your energies are best focused elsewhere. A professional copywriter can ensure that your website contains top-quality content that will help your business or project to succeed, whilst freeing up your time to focus on your work.

Well-written and engaging content also attracts new business or support for your project. It has the ability to gain the trust of clients and customers and it reflects positively on your brand.

It really boils down to whether you have the time and skills to write your own copy. If you do then great! If not, drop me a line and let me know how I can help.