About

Hi, I’m Jenny, freelance writer, nature lover and tea drinker extraordinaire!

I’m passionate about helping brands with a mission. Whether you’re an ethical business or a not-for-profit organisation creating positive change in the world, I can help you to stand out and connect with your audience through top-quality online content.

I set up Ethical Ink in May 2019 to provide a copywriting and content writing service dedicated to helping value-driven businesses. In these fast-moving, uncertain times on the planet, it’s more important than ever for green and ethical voices to be heard and I’m here to help you get your message out there.

As a copywriter, my aim is to use words to help you communicate with your clients and customers effectively. Whether you’re telling people about a service or a product, your expertise or your knowledge, effective copy is paramount.

Eco-savvy and ethical consumers don’t only want to know about the merits of your products. They want to know about you. Your eco-credentials and business ethics. They want to know that they’re making not just the right choice of product, but that they’re supporting the right business too.

I love to write brand stories, highlighting the positive work that you’re doing so that conscious consumers can be confident in their choices.

With a background in project management, fundraising and environmental education, I bring business skills and experience of working in the sustainability sector to my writing.

My specialist writing areas are sustainable living, ethical consumerism and environmental topics. I’m also an RHS qualified gardener with several years of practical experience in organic and wildlife-friendly gardening. When I’m not at my writing desk, you’ll find me experimenting with sourdough or weeding the veg patch with a mug of tea in one hand. Mmmm tea. Did I mention I love tea?

Check out my portfolio on Contently and then get in touch for a chat.

I’d love to hear from you.