About

Hi, I’m Jenny – copywriter, content strategist, editor, and tea drinker extraordinaire.

I help purpose-driven organisations communicate their impact through thoughtful, engaging content.

Whether you’re a sustainability-focused brand, social enterprise, educational organisation, or values-led business, I can help you connect with your audience, build trust, and communicate your story with clarity and authenticity.

The Why

In 2019, I set up a copywriting and content writing service dedicated to helping ethical brands. I believe businesses can be a force for good, and I work with organisations that consider the wider impact of their decisions – balancing people, planet, and profit.

As a copywriter and content strategist, my aim is to help you communicate with your audience honestly and effectively, in a way that reflects your values. Whether you’re showcasing a service, a product, or your expertise, captivating and engaging copy is essential.

It’s All About You (baby)

Cue McFly. But seriously, eco-savvy and ethical consumers don’t only want to know about the merits of your products. They want to know about you. Your eco-credentials and business ethics. They want to know that they’re making not just the right choice of product but that they’re supporting the right business, too.

I love to write brand stories that highlight your values so conscious consumers can be confident in their choices.

More Than Words

Great content isn’t just about writing well. It’s about understanding your audience, communicating your values, and creating content that supports your wider goals.

Whether I’m writing website copy, developing a content strategy, creating blog articles, or planning social media content, my aim is always the same: to help you communicate honestly and effectively so that your content feels authentic to your brand and resonates with the people you want to reach.

Things I Bring to the Table

Before becoming a freelance writer, I worked in project management, charity fundraising, and environmental education. I have a strong understanding of how organisations operate, how projects are delivered, and how to communicate complex ideas clearly and concisely.

Since 2019, I’ve worked with a range of organisations, from ethical start-ups to established educational platforms and sustainability-focused publications. I’ve gained extensive editorial experience, created and managed social media content, written whole websites from scratch, and kept up to date with Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) best practices.

A Few Things About Me

When I’m not at my writing desk, you’ll find me browsing the rails of local charity shops for my next secondhand score, blowing away the cobwebs with an invigorating walk on the South Downs, or hanging out with my besties drinking tea.

Mmmm tea. Did I mention I love tea?

If you’re looking for thoughtful, strategic content that reflects your values and connects with your audience, I’d love to hear from you.

Get in touch and tell me about your organisation, the work you’re doing, and where you’d like to go next.