Doing good work is one thing. Communicating it effectively is another.

You’re busy running your business.

You know your website needs updating. Your blog hasn’t been touched in months. Social media keeps slipping down the priority list. And when you do sit down to write, finding the right words can be surprisingly difficult.

Meanwhile, your audience wants to understand who you are, what you stand for, and why they should choose you over the alternatives.

That’s where I can help.

I work with ethical brands, social enterprises, educational organisations, and values-led businesses to create clear, engaging content that builds trust, strengthens relationships, and communicates impact.

I can help with:

🌱 Website copy & SEO content
🌱 Content strategy & planning
🌱 Social media posts
🌱 Email newsletters
🌱 Editing & proofreading

Why work with an ethical copywriter?

Greenwashing is rife, and conscious consumers are savvy. Ethical copywriting sets your brand apart by emphasising integrity and authenticity. No misleading claims, no dodgy marketing tactics, just honest and transparent communication that connects with your audience and delivers real value.

I believe businesses can be a force for good, and I’m passionate about helping organisations communicate their values clearly and confidently.

If you’re looking for a copywriter and content strategist who understands purpose-driven organisations, I’d love to hear from you.

Jenny is an outstanding writer with a meticulous approach to research and fact-checking, as well as an exceptional editor with a keen eye for detail and factual accuracy. She played a key role in writing hundreds of sustainability-focused articles, editing and proofreading content, and updating our WordPress site—all with the utmost professionalism and care. Beyond her skills, Jenny is an absolute joy to work with—conscientious, friendly, and always willing to go the extra mile. Any team would be lucky to have her!

Amber McDaniel, Sustainable Jungle

Jenny is a fantastic copywriter. I’ve been really impressed by her ability to turn an idea and a few key points into a clear and beautifully written article. Jenny quickly understood the kind of tone I was looking for and the process of working with her has been very easy. I couldn’t recommend her highly enough. 

Kate Anderson, Ecosophy