Better briefs lead to better copywriting.
But what if you don’t have one, or you kind of have one, but it’s a bit, er, brief!
No need to worry. The first thing I’ll do when you hire me as your copywriter is work with you, the client, to create a clear, detailed brief. This is to make sure that I have all the information I need to do my job effectively.
Details, details…
I’ll ask you a lot of questions. Loads in fact. I’m aiming to really get a handle on you / your business and what you’re trying to achieve with the particular piece of copy you’d like me to write.
The Audience is Everything
I’ll ask about your target audience. Who they are and what their needs are. This is crucial information. The more I know about them, the more I can make the content appealing, engaging and relevant. Which is the whole point, right? The copy needs to speak to your audience.
Brand Consistency
If you have a developed brand, I’ll need to know about it in order to write in a style and tone of voice which is consistent with your current branding.
Products and Services
If you’re advertising a product or service I’ll want to know all about it. How it fits in with your other products/services, what its key features are and why your clients or customers will be interested in it.
These are the basic points I’ll need to cover in order to write copy that’s concise, engaging and has a clear call to action.
Do you have a project that you need some help with? Drop me a line and let’s see if we can work together.
Jenny Bell | Ethical Ink 