What is Copywriting?
Copywriting is writing with a purpose. If you’re a business, the right words will help you to find new customers or clients. If you’re a charity, not-for-profit or campaigning organisation, the right words will spread your message and inspire your readers to take action.
Why hire a copywriter?
Copywriters sift through tons of information to produce simple and compact content that’s relevant and meaningful to the customers or supporters you want to connect with.
Whether you’re creating a social media or e-mail campaign, a website for your new project or a launch for your new business, it’s essential to have clear, concise copy that engages with your audience.
Creating and maintaining content is a time consuming process and you might find that your energies are best focused elsewhere. A professional copywriter can ensure that your website contains quality content, helping your business or project to succeed, whilst free-ing up your time to concentrate on what you do best.
Good quality content attracts new customers/supporters and reflects positively on your brand. The opposite may be true if the content is shoddy.
It really boils down to whether you have the time and skills to write your own copy. If you do then great! If not, drop me a line and let me know how I can help.